Linked by Thom Holwerda on Mon 23rd Aug 2010 17:56 UTC
Windows Can you believe it's been only six months since Microsoft first unveiled its brand-new and most likely last-ditch effort to regain some significance in the smartphone market? Well, today the company announced that the Windows Phone 7 Developer Tools will go gold September 16, and applications submissions will be accepted from early October onwards.
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RE[2]: Lots of luck
by imaginant on Tue 24th Aug 2010 02:29 UTC in reply to "RE: Lots of luck"
imaginant
Member since:
2010-02-26

Well, it's hard to explain because what is missing is elegance and cleverness of design, among other things. This is a quite nebulous concept, but, nevertheless, quite real. Perhaps some background is necessary. I spent of number of years, before I retired, as an Apple Trainer. This helped me to see on a one-to-one basis who the average Apple customer is and what it is about the product that attracts them. A very large sector of apple users are intelligent, affluent, and not interested in technology other than how it can serve their non-technical interests. For example, pushing a song to another iPod user is much less valuable than having a fully integrated calendar, to do list, and notes that integrates seamlessly and automatically with all other owned electronic devices. How accurately that sync automatically resolves conflicts would be an example of the cleverness of design. Say what you will of Apple, they have always understood their primary customer and have been brilliant in meeting their needs.I find that very technical people and Microsoft users have a difficult time seeing this perfect match of customer and needs because Microsoft has never accomplished this for primary user. I hear things like, Apple dummies down the software so stupid people can use it. However, it has been my experience that the average Apple customer is quite capable of "understanding;" They''re just not interested. They want elegant, simple, and automatic. Such is the eye of the Apple beholder.

However, a probably critical question is how DO you explain the runaway success of Apple and the lackluster performance of Microsoft products. If the Zune, for example, is just as good as an iPod, why are it's sales so low? After seeing Apple customers act like children with candy when they see all the things their new iPod can do, I don't doubt that Apple fans love their products because of what they personally experience using them. In a training session customer often said their experience was almost "transedental". They are not BS'n: it really feels that way for them. I find it weird, but I have never seen a PC product evoke this level of awe in these same types of customers, who, btw, make up a large part of technology users.

All that said, I am not an Apple Fan. Apple gave most employees an iPhone when it was first released. I gave mine to my son. I hope in the near future to buy an Android phone and/or a chrome OS tablet. These will meet my needs, but, for true Apple Fans, they'll fall short of expectations. And so, life goes on.

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