Linked by Thom Holwerda on Mon 30th Aug 2010 21:24 UTC
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Member since:
2006-05-29
So the people who know about the merger don't care, but those are hardly the people you have to reach with emotion targeted marketing anyway and while I always thought the Ati Brand had a somewhat cheap feel to it, I doubt that AMD will immediately become a trusted Graphics Hardware builder to the less informed people, especially if the first products to come out are low end embedded GPUs.
Thus I think this is overall a bad decision and while very temporary in effect I predict a sales drop for at least a few months for the rebranded GPU products.