Linked by Thom Holwerda on Mon 30th Aug 2010 21:24 UTC
AMD I remember a time when you bought ATI instead of NVIDIA, much the same way you still buy AMD instead of Intel. As we all know, AMD bought ATI, further confirming the implicit relationship between the two that already existed anyway. Now, though, the relationship comes to an end, since AMD has confirmed the ATI brand will be phased out.
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So the people who know about the merger don't care, but those are hardly the people you have to reach with emotion targeted marketing anyway and while I always thought the Ati Brand had a somewhat cheap feel to it, I doubt that AMD will immediately become a trusted Graphics Hardware builder to the less informed people, especially if the first products to come out are low end embedded GPUs.

Thus I think this is overall a bad decision and while very temporary in effect I predict a sales drop for at least a few months for the rebranded GPU products.

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