Linked by Eugenia Loli on Tue 7th Sep 2010 10:25 UTC
Multimedia, AV Every so often we publish here at OSNews articles about copyright, about the war of the "old media" establishment against everyone else. Many, myself included, have argued that the way to get out of this mess -- short of changing the law -- is to have more artists release their work under a Creative Commons license. However, after a few years it became obvious to me that CC would never be able to change the industry all by itself. Offering a Free license, and having 30,000 albums released under it, was still not enough. Until the Summer of 2009, that is. Update: Added audio samples.
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Different perspective
by essen on Tue 7th Sep 2010 13:51 UTC
essen
Member since:
2010-06-08

I don't think the fact that it's CC changes anything. The only reason CC music hasn't taken off in my opinion is that the quality isn't substantially better (or worse) than commercially available music. I say this after having listened to much of what's available on Jamendo. There's good music, but nothing genius in my opinion. Commercially available music on the other end has other advantages, being associated with a public figure to adore is one of them. Big marketing is another. And then there's this effect where people listen to what they're friends listen to rather than seek music on their own.

It's possible to challenge the big studios on quality alone though. ZUN has demonstrated it and keeps demonstrating it with his music. Maybe you've already heard of ZUN or of his Touhou games, maybe not. He's japanese after all, there's a language barrier to overcome. What's interesting about him is that while his music isn't CC, he explicitly allows fan-made content based on it (content which can then be sold or given for free). So it's rather similar to CC really.

In recent years the Touhou movement has pretty much taken over all japanese anime and video game public conventions. The Touhou merchandise, mostly consisting of music CDs and comic books, takes about a 3rd of the biggest comic book convention, Comiket. About 200 new CDs based on his music are released at each Comiket, which take place every 6 months. In total there's about a thousand CD being released each year and it's still increasing. It's interesting to note that Touhou really started in 2003, so it didn't take long to take off.

He's just a single guy writing FM music and shmups video games, and he manages to challenge the video game and video game music industry as a whole, at least in popularity.

But it doesn't stop there. The music he releases is FM music and you can easily recognize its origin. It's very different from studio music. But many fan circles take his music and produce studio quality songs, of any genre, sometimes even with professional singers. The same singers who make anime or video game songs also sing these fan-made songs. But this fan-made music cannot be published by big labels, only artists are allowed to directly sell their remixes.

To give an example of original -> studio quality remix, try this one:
* http://www.youtube.com/watch?v=B8ehKblhOfg
* http://www.youtube.com/watch?v=0nHmMc4NKp0

Unfortunately Youtube quality isn't great but it should be a good example still.

I'm sure you also saw that mad Ronald McDonald video. The genius background music is from ZUN. Various viral videos have used his work.

This is what I think CC intended to do. It definitely works; it just needs an artist that stands out above the rest of the pack.

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