Linked by Eugenia Loli on Tue 7th Sep 2010 10:25 UTC
Multimedia, AV Every so often we publish here at OSNews articles about copyright, about the war of the "old media" establishment against everyone else. Many, myself included, have argued that the way to get out of this mess -- short of changing the law -- is to have more artists release their work under a Creative Commons license. However, after a few years it became obvious to me that CC would never be able to change the industry all by itself. Offering a Free license, and having 30,000 albums released under it, was still not enough. Until the Summer of 2009, that is. Update: Added audio samples.
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RE[4]: Different perspective
by Laurence on Wed 8th Sep 2010 07:34 UTC in reply to "RE[3]: Different perspective"
Laurence
Member since:
2007-03-26

I think the real question is: can an artist make it without going through the big labels at all? Could those artists have become popular if they went CC right away? Or is the big labels' marketing machine necessary to make it in the first place?

That's a big question still not answered AFAIK, at least not for the mainstream audience.

In short I think no.

Marketing will always be the biggest issue and it's impossible to market your artists without a budget to do so. So if all new music went CC and the big labels disappeared, you'd end up in a situation where only the wealthy could afford to become commercial successes.

I hate this side of music, but sadly I can't see how you can achieve success purely off the back of free media and word of mouth when there's so many competing artists in the world today.

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