Linked by Thom Holwerda on Wed 8th Sep 2010 18:53 UTC
Google Hold on to your security blanket, people, because Google is rolling out a pretty big change to its search engine. Not too long ago the internet was in a shock because Google rolled out a new feature that allowed you to pick a background image for the Google home page, just like Microsoft's Bing. Google went a lot further today, and has launched Google Instant, adding search-before-you-type results to the Google home page.
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Comment by Tony Swash
by Tony Swash on Wed 8th Sep 2010 21:49 UTC
Tony Swash
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They don't have to innovate with the kind of market share they have - yet they do it anyway.

Instant may be a cool thing but that is a daft thing to say.

Of course Google have to innovate, if they didn't they will be dead in a few short years, just like any other player in the tech game/info/media game.

In order to see how daft that is just insert another company's name (ooh - lets be provocative and say Apple and its market lead with iPod or even iPhone as an example) and then make that comment. Do you see how silly it is?

Not only do Google have to innovate but their existing business model is actually very vulnerable in the medium term because it is a one trick pony. If online advertising accessed from the desktop goes down the pan (and it could with the spread of ad blockers, curated computing and the new mobile platforms) then Google goes with it.

They know this at Google hence their rather spastic decision to break their alliance with Apple because of fear of a super dominant Apple shutting them out of the mobile ad market and to embark on the ill-thought out (from point of view of Google's best interest) Android adventure.

All they may do with Android is create another stick to beat themselves - see this for example:

and this comment

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