Linked by Thom Holwerda on Wed 8th Sep 2010 18:53 UTC
Google Hold on to your security blanket, people, because Google is rolling out a pretty big change to its search engine. Not too long ago the internet was in a shock because Google rolled out a new feature that allowed you to pick a background image for the Google home page, just like Microsoft's Bing. Google went a lot further today, and has launched Google Instant, adding search-before-you-type results to the Google home page.
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RE[2]: Comment by Tony Swash
by Tony Swash on Thu 9th Sep 2010 10:17 UTC in reply to "RE: Comment by Tony Swash"
Tony Swash
Member since:
2009-08-22

Again, are you sure of it ? In the end, it's market share that matters. Every single Android handset still included a GMail and a Maps app, last time I checked. And though carriers can get in Google's way a bit, if they're paid to do so, it's their market interest not to do so extensively, because...


It looked to me as if Google, faced with possible Apple dominance of the mobile space, opted for a strategic response, Android, without really thinking through their strategy. Thats not a surprise really as everything I have read about Google's internal working strongly suggests a company lacking a strategic central command and focus, and one built on enormous but rather chaotic forward momentum.

If Android is a strategy to keep Google dominant (or at least very strong) in the mobile space it may not work very well. Already the Chinese variant has spiralled completely out of Google's control and now you have mainstream handset makers and carriers making models with Android but blocking Google search. You can add to that problem the issue of OS fragmentation.

In order to deal with this problem Google would have to police the Android space and Android deployments in way similar to the way that Microsoft policed Window deployments (no OEM could tinker about with Windows, remove IE for example, change the interface or remove features, all they could do was add craplets). If Google went down that path they would find themselves in direct conflict with the handset makers and it would be a battle of will and strength and I am not sure Google has a strong enough hand here. Microsoft could only play hardball with the OEMs because it was really a monopoly and there really was no alternative. In the mobile space there are alternatives. Apple's iPhone and RIM are alternatives to Android handsets as external constraints on an Android/Google monopoly and there now alternative OS catching up such as WP7 for hand set makers to consider using (can you imagine the financial inducements Microsoft are offering).

Google has some hard decisions to make if Android is to deliver what Google wants (extending their search/Ad monopoly to the mobile space).

As for the notion that Google will become a sort of global internet charity dependent - please get real. Google may seem an institution now but so was Compuserve, Minitel and AOL once. Anyone remember a company called Siri -where did they go and I wonder what they are up to ;)

I don't think Google will disappear but it could find itself, its cashflow and its profitability terribly squeezed by the rise of the mobile space and Android may end being a poor response.

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