Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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Comment by Kroc
by Kroc on Wed 6th Oct 2010 17:41 UTC
Kroc
Member since:
2005-11-10

Really good article--rubbish suggestions at the end, but really spells it out. This would be of interest to readers: http://blog.danilocampos.com/2010/10/04/the-importance-of-giving-a-... Apple basically give a damn, and so few companies do. They do just enough, and that’s all. Apple push themselves, even when there’s no competition.

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