Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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What about the ipod?
by nt_jerkface on Wed 6th Oct 2010 19:45 UTC
nt_jerkface
Member since:
2009-08-26

It sure as hell wasn't innovative and there were much better mp3 players on the market. I have a 5g laying around somewhere and the interface is cumbersome and looks like it is from 1996.

The first few generations were sold entirely thanks to marketing. I still can't believe how many people bought into that white earbuds trend. The recent ipod touch and nano are far better than their earlier models but I think their marketing department really deserves the most credit for getting that product line going. I couldn't believe how many people wanted one for Christmas thanks to those shadow dancing commercials.

The iphone was pretty innovative but I think as a company they are overrated when it comes to innovation. A lot of people have no idea as to how much of OSX was taken from somewhere else. I think they are good at taking existing tech, refining it, and then convincing people that it is a completely new product. Refining and marketing is really where they excel.

Edited 2010-10-06 19:46 UTC

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