Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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dont "own" its hardware
by fran on Wed 6th Oct 2010 20:14 UTC
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Apple don't "own" all its hardware. The new macs processor's is based on x86 IBM and runs Intel chips. The memory is bit different but still DDR.
The harddrives is also sata based.
The apple iphone A4 processor is an arm based processor.
Apples operatings system is UNIX based.

I don't say Apple is not inventive but never over estimated the power of cool sounding fruit name, with an high fashion boutique image and high priced perceived as high tech image.

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