Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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Wow, I wish all engineers took the time to write such a blog...

-Interested viewers learn a lot about the industrial design process. Aside from the obvious benefit of knowing how it works, they can make suggestions from the outside to help the team.
-All viewers know that the project is still alive and see how much care the team puts in it. Because I agree with the article, care matters. A lot.
-Engineers themselves learn a lot. Apart from the aforementioned "viewer remarks", putting their ideas in textual form forces them to think about them, define them better, catch mistakes in their reasoning and correct them, basically define their project even better.

That's why I started a blog for my own pet project that won't ship something useful until a decade if it does ship something someday, actually ;)

Edited 2010-10-06 20:21 UTC

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