Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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by z. vukman on Sat 9th Oct 2010 02:19 UTC in reply to "WHAT INNOVATION?!?"
z. vukman
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Just ask Tesla ;) .

Apple is nothing but a design and marketing factory. They are a good selling BRAND. And they are a good selling brand because they overprice their products.

I'm going to tell you a story and you will see how it works. Many years ago I had a friend who was an excellent painter. But he had a problem. He underestimated his talent and the value of his paintings. He was unknown and poor. One day he came to me and asked me if I could help him with selling his artwork. He offered me 50 %. I refused the deal but I accepted to help him.
I booked an art-gallery and arranged the exhibition. I put the prices on the paintings and the minimum price was 500.000 $. I gave an anonymous tip to some journalists that an unknown lunatic is going to have an exhibition and that he thinks his paintings are min. 500.000 $ worth. When the opening day came everybody was there - TV, newspapers, painters, people with a lot of money, all kind of snobs etc. There was a 200 meter queue. Everybody wanted to see paintings 500.000 - 3.000.000 $ worth. He got famous over the night. And why? Because of his paintings? Nope. Because of the pricing.

The same with Apple. There are many snobs out there.

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