Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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the thing about apple
by graig on Sat 9th Oct 2010 02:21 UTC
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is they will take something that already exists. a tablet computer, a regular computer. a mp3 player a phone. and just make it like apple makes it. there will be touches of genious. and they like what they do to have a certain perfection to it. example, the iphone. everything actually works on it. the gps works. you can't say that for every android phone. sometimees the gps wont work, sometimes the alarm fails. you just don't see that kind of thing with an apple product out of the box. the out of box experience with apple is that you get a product that just works. i think all that happens is apple spends a little more on the design. a little bit of good design goes a long way.

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