Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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by mkone on Mon 11th Oct 2010 02:30 UTC in reply to "RE: WHAT INNOVATION?!?"
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Just ask Tesla ;) .

Apple is nothing but a design and marketing factory. They are a good selling BRAND. And they are a good selling brand because they overprice their products.

This is the reason many geeks fail to make their products successful. Design is the most important thing when it comes to creating products for consumers. Take a look at touch interfaces. When Apple created the original iPhone, they had a product that did not have as much functionality as other smartphones at the time. However, the little it did, it did in ways that were 10 times easier and better, and a lot of the interface language has since been copied by other phone manufacturers, and not always successfully. And that is innovation! You don't have to create everything anew, just put it together better, and make it work better. Apple obsesses over the details, and makes sure that their product does what they want it to do very well.

And people do not want crap looking phones either. It's an important feature for most gagdets.

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