Linked by Thom Holwerda on Fri 15th Oct 2010 20:54 UTC
Apple Is it an indication of Steve Jobs' (in)famous strive for perfection, or just stupid bone-headedness? The white variant of the iPhone 4 was first delayed for a few weeks, but those few weeks became 'end of the year'. Now we know why: the manufacturers Apple employs are apparently having issues matching the shades of white of the various components. This anecdote ties in nicely with a very interesting interview with John Sculley about Steve Jobs' ways of doing business.
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RE: Hmmm
by kaiwai on Sat 16th Oct 2010 03:21 UTC in reply to "Hmmm"
kaiwai
Member since:
2005-07-06

I wonder how can he hold up shipment of the iPhone because of color mismatches, yet not only ship but *design* them with antennas that are in electrical contact with the user's body...


It only happens in certain situations; I'd put money on it the issue was raised but the conclusion was that the number of people who would handle the phone like a gorilla would be few in number. Something Steve needs to understand, there are a lot of gorillas out there who like man handling everything they touch.

I won't deny he's doing something right, and his company is a refreshing break from the cheap commodity mentality that is consumer electronics (and at least somewhat justifies the price premium), but I guess his meticulous, visionary attention to detail only comes into play in areas he has expertise in.


Apple wasn't the only one who did this; years ago before the debasement of technology as a race to the bottom there were companies who would spend time on fit and finish. Companies who realised that yes, having a fast computer is great but what about the feel of the computer and the operating system, the way in which expansions were designed and fit into the main computer.

The problem is we have people on this very forum who want NZ$700 computers but then whine when it doesn't operate like a NZ$2300 MacBook Pro or a Sony Vaio. You get what you're willing to pay for - there is a price you pay if you want something that is above the 'race to the bottom' quality that Dell, Acer, Toshiba and HP/Compaq have indulged in. But even with Sony they're at the mercy of Microsoft, where Microsoft's quality fortunes go so will theirs.

I've always been a fan of the vertically integrated model where the computer vendor owns the operating system itself. I've stated several times that if a big OEM embraced *BSD, built a great GUI and framework on top, created a set of home grown applications in house to bundle with the computer, got third parties on board with a great set of development tools, they would be able to carve out a niche where they can keep all the value in house rather than losing 1/3 of it to Microsoft each time a computer is shipped.

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