Linked by Thom Holwerda on Fri 15th Oct 2010 20:54 UTC
Apple Is it an indication of Steve Jobs' (in)famous strive for perfection, or just stupid bone-headedness? The white variant of the iPhone 4 was first delayed for a few weeks, but those few weeks became 'end of the year'. Now we know why: the manufacturers Apple employs are apparently having issues matching the shades of white of the various components. This anecdote ties in nicely with a very interesting interview with John Sculley about Steve Jobs' ways of doing business.
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RE[2]: Hmmm
by alcibiades on Sun 17th Oct 2010 08:23 UTC in reply to "RE: Hmmm"
alcibiades
Member since:
2005-10-12

kaiwai, this is terminally confused about the way the PC market and industry is.

All PC vendors are packaging from a small range of standard components. You have three or four hard drive makers, all of whose products connect to other components identically. You have two graphics card vendors. Half a dozen main board suppliers, and only two processor vendors. Memory, there is more, but one memory chip is also exactly like another in terms of connectivity.

The only differentiation in the OS between Apple, Windows and Linux is Apple's attempts to restrict what their OS will install on. Otherwise, in how it relates to hardware, there is no difference. There could not be, if you think about it, because the hardware is identical. There is no more difference between a given Mac and a given Dell in terms of hardware than there is between two different Dells or a Dell and an HP. They are using slightly different selections from the same set of hardware components.

The cases are very different. But I don't suppose even the most fanatical Apple adherents maintain that what really makes the famous Apple quality is integration between the OS and the case?

This whole thing is a complete nonsense. What we have here is an OS which is slightly different but no better than the alternatives, being deliberately crippled in terms of what it can run on, and then used as the differentiator in a designer brand.

Its all about branding. It has nothing to do with engineering or design or integration or the rest of this stuff. It belongs to the history of marketing, not design or engineering. One has to say that as such, its brilliant. But that is all it is.

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