Linked by Thom Holwerda on Wed 20th Oct 2010 19:02 UTC
Apple So, Apple held its usual autumn press get-together just now, and after a few rather uninspiring ones (to me, at least), they finally managed to blow me away, with the new MacBook Air (especially the 11.6" variant). They also gave a sneak peek at Mac OS X 10.7 Lion, which has... An App Store. An App Store Apple is going to open on Snow Leopard within 90 days.
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RE[2]: Well...
by Neolander on Thu 21st Oct 2010 05:36 UTC in reply to "RE: Well..."
Neolander
Member since:
2010-03-08

And the disappearance of the optical drive. It completely disappeared, I mean there is no optional "MacBook Air SuperDrive" available on the MacBook Air's Apple Store page. Hell, there isn't even a "DVD or CD Sharing" section on the MacBook Air's tech specs page. Damning facts indeed, it is a dire future for Apple's hardware.

1/The fact you have to go through complex procedures or the purchase of an external hard drive shows pretty well where Apple want to go.
2/Before, they couldn't make the CD completely disappear, since there was no other easy way to buy applications. With this "App Store", however, I bet they will make optical drives in a release or two...

Notorious underhanded deeds. They are just trying to slip this under the radar and trick their users into using iOS like features on OS X. And they are so bold as to publicly say that that's what they're doing! It's almost like a conspiracy: Apple is leading it's users to the slaughterhouse.

Mac is a closed platform. If you don't like something on it, you can do nothing about it (except switching to Big Evil Windows. But it's overcomplicated, crashing all the times and full of virus, isn't it ? That's why you got a mac ten years ago !).

So Apple can do whatever they want with their customers, provided that they go sufficiently slowly that people adapt themselves step after step after ranting a little. If today Apple went "hey, your computer will only run fart apps from now on !", people would have no choice but to leave since it would become useless from a professional point of view. On the other hand, if they go slowly enough that by that time Photoshop Touch and Logic Touch are available...

Your mocking about them hiding the changes is just nonsense. I never said they were hiding themselves. They cannot, and it's not Apple's way of doing things anyway. However, they can distort the truth in the way that user see the worst as beneficial from them. Like by saying "You're getting all of iOS features on OSX ! See, you're not forgotten !" instead of "You're getting iOS on your Mac ! Ha ha ha pwnd you noob, all your computer are belong to us !". That kind of marketting speech is something Apple is really good at.

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