Linked by Thom Holwerda on Wed 20th Oct 2010 19:02 UTC
Apple So, Apple held its usual autumn press get-together just now, and after a few rather uninspiring ones (to me, at least), they finally managed to blow me away, with the new MacBook Air (especially the 11.6" variant). They also gave a sneak peek at Mac OS X 10.7 Lion, which has... An App Store. An App Store Apple is going to open on Snow Leopard within 90 days.
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Apple wants to make sure even a two-man micro-ISV hands over 40% of the sale. Want to be on the front page? That is going to require 60%.

Apple has a massive cash reserve but I guess that isn't enough.

That is where they are headed and everyone knows it.

How ironic that Apple has become far more like big brother than IBM ever was.

1) It is 70/30 - the developer keeps 70% and Apple keeps 30%; compared to the retail channel which would involve marketing and so on, it is a great deal. For most companies getting a 70% return after taking out all the costs associated with retail channel operations, it is pretty good value. Then again, unlike you, I've actually worked in retail and now how much the vendor itself are shafted by every step along the line.

2) Their AppStore breaks even so it isn't a money spinner - it merely facilitates sales of software to spur hardware sales.

Edited 2010-10-21 06:32 UTC

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