Linked by Thom Holwerda on Fri 14th Oct 2005 10:56 UTC
Linspire Intentionally or not, Linspire may be trying to become the "Education Linux" distribution. The desktop Linux software maker, formerly known as Lindows, Thursday launched a new, low-cost licensing program for schools who wish to install a Linux desktop operating system as an alternative to the more expensive Microsoft Windows operating system.
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Pretty Good Marketting, When You Look At It.
by Pelly on Fri 14th Oct 2005 14:31 UTC
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Linspire appears to be taking a page from Apple Computer and how they got the entire Apple II line (II+, IIe, IIE Enhanced & IIgs) into schools all over the U.S.

Apple used the "Sealtest Freezer" appoach. Apple provided the computers some s/w at virtually cost to the schools. The schools would then use the computers to train their staff & students. Of course, they paid for additional s/w titles (at discounted prices) and they also paid a moderate, but low, service fee agreement.

The children were taught on Apple Computers. They were taught DOS 3.3, ProDOS, Apple Pascal, AppleSoft Basic.

Of course, the immediate spillover was that many kids wanted an Apple Computer for their home. Many families did purchase the various models of the Apple II Computers and many of these kids became quite adept at machine language programming with the 6502 series microprocessore.

Linspire seems to be using a variation of this marketting model. Since the schools already have the h/w, all they'd need is the new OS.

With children using computers that are loaded with Linspire, the parents will be more inclined to purchase it for their home. This will keep the kids in practice, and provide Linspire with more sales figures.

Not a bad plan, when all is considered.

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