Linked by Thom Holwerda on Mon 22nd Nov 2010 21:34 UTC
Google "Google's Chrome Operating System launch has been delayed, and the platform won't be available to launch on netbooks for at least the 'next few months'. Google CEO Eric Schmidt revealed as much to reporters in a Q&A session at the Web 2.0 Summit Nov. 15, adding that the platform continues to be targeted for devices with a keyboard. Though he didn't provide a reason for the delay, he certainly shredded the rumor that there would be netbooks based on Google's Chrome Operating System launching this month."
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RE[4]: Just drop it already
by Neolander on Wed 24th Nov 2010 06:10 UTC in reply to "RE[3]: Just drop it already"
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Factors to question :
-Product availability : is the Galaxy tab sold just as everywhere as the iPad ? Would as much stores sell it ? Did Samsung pay as much as Apple in that area, or did they work on their product's engineering instead ?
-Product visibility : What is the amount and hypnotizing quality of ads ? What are the other promotional programs that try to artificially inflate sales ? (here, as an example, Apple tries to sell lots of iPads to schools as ebooks, despite several studies showing that LCD screens and computers in general are simply NOT GOOD for studying)
-Do people know what Android is ? Therefore, can the usual snob thinking that applies to iOS devices work ? Is there a way that people believe that the iPad is packed with some iPhone black magic that somehow makes computing simple by sticking a touchscreen on it and doubling the price ? Does this magic feeling apply to Android devices, or is the Galaxy tab "just another oversized samsung phone" ?

With all those factors in mind, 600.000 is actually pretty good already, and shows that samsung has probably done near-perfect product engineering on this one. But they've missed the bigger picture.

When Samsung sells a tablet, it's a tablet : an oversized touchscreen phone that costs much more than a netbook and does much less. They can work as much on the internals and software of the tab as they want, they can't bypass this intrinsic limitation of small touchscreens linked to things as basic as input resolution.

When Apple sells a tablet, on the other hand, they put a great deal of effort in making people think that their tablet is not a tablet, but rather an iPad, and that somehow this suddenly makes it interesting.

Samsung is mistaken when they try to fight this with work on product engineering, the real fight here does not happen in labs but in the brain of consumers. Actually, the sole thing which they did right on the Galaxy tab in that area is to overprice it so that consumers think that it's something even more special than the iPad since it's even more expensive. But as long as they don't start to fire some engineers and instead use the budget to sell the things to schools and big supermarkets and work on pixel-perfect false claims in their ads, this just won't work.

Edited 2010-11-24 06:12 UTC

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