Linked by Thom Holwerda on Thu 9th Dec 2010 23:06 UTC, submitted by Debjit
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Member since:
2009-06-18
I don't think you know what concept cars really are.
They don't represent an idea taken to an extreme. You make it sound like they're purely to demonstrate extravagance of design.
Concept cars serve a much more real purpose: they are essentially real-life working models that internal design and focus testing say, along with a strong business case, that a particular new car design should be made as the successor.
Concept cars cost a significant amount of money so they are made only when necessary. I've heard some over 10 times the price to a consumer when finally selling the car to the public.
To conclude, the goal is to illicit a response from the world on what they (the actual customers) say, because no amount of focus groups and internal design meetings can fully predict what a customer may like.