Linked by Howard Fosdick on Mon 13th Dec 2010 23:11 UTC
PDAs, Cellphones, Wireless It's hard to predict the future because we humans prefer to think in terms of familiar paradigms. Even the most brilliant of our species are subject to this flaw. Now, Microsoft faces its turn. The owner of the operating system that likely runs your personal computer, the company that achieved monopoly with Windows and ducked the Department of Justice's scythe to keep it, faces a midlife crisis as the world goes gaga over portable consumer devices. This is the story of what's happening to Microsoft in the handheld operating system markets -- and how it parallels the earlier, similar journeys of IBM Corporation and Digital Equipment Corporation. Can Microsoft achieve dominance on mobile devices?
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coreyography
Member since:
2009-03-06

Don't even care" is a bit strong. Sure, they wouldn't mind driving some Win7/Office collateral sales from their mobile offerings, but I think they are in the mobile space to compete, and make some money, at least in their own minds.

Most corporate types I've seen use Blackberries (the company I work for does), primarily I think because they can be locked down by the IT department. (I don't care for them as smartphones; I'll take my Incredible any day.) I think MS is going to have to go some to significantly displace Blackberry in this space, because of inertia if nothing else.

On the consumer side, since MS is trying to be an Apple without the hardware manufacturing headaches, I think they will end up limiting themselves. Consumers are either going to like WP7 phones, or not. Customers switching to another manufacturer to get a different look and feel, or different hardware specs, while still buying a copy of WP7, is not an option. Apple gets away with that primarily because they were first to market, and secondarily due to generally good design (a few issues notwithstanding). Android offered an alternative (many alternatives, actually), so they are doing alright. I don't think Microsoft, as a me-too, one-trick pony, will find the market so lucrative.

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