Linked by Razvan T. Coloja on Mon 3rd Jan 2011 23:30 UTC
BeOS & Derivatives To understand what the BeOS and Haiku operating systems are, we first must remember that BeOS was developed with the multimedia user in mind. BeOS wanted to be what OS X has become today: an easy to use, attractive operating system. However, BeOS was a niche OS, destined for the media-hungry user. The percentage of audio and video applications available for Haiku is greater than the one in Linux, OS X or Windows, and the inner workings of the operating system were created in such a way, that the same multimedia passionate would find it easy to work with the user interface and files. Each application can interfere with other applications of its kind. A WAVE file selection can be dragged from a sound editor and onto the desktop, to create an audio file. Audio applications can interfere with each other via the Haiku Media Kit -- the corespondent of a Linux sound server. Applications like Cortex are a perfect example of how BeOS and Haiku deal with multimedia files: you can have more than one soundcard and use each one of those soundcards independently or separately. You can link one soundcard to the Audio Mixer, start a drum machine application and link that software to the Audio Mixer. If you want to output whatever you create with the audio application, all you have to do is drag the microphone and link it to the application's icon in Cortex.
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1. Somebody on the team gets a clue about marketing.

Marketing is just a tool that you can use to help achieve your strategic goals. For marketing to work effectively, its purpose has to be aligned with the goals of the people that make things happen, in this case the coders, and it has to work from within; marketing in a vacuum does not work.

What I mean by this is that, no matter how active a marketing mailing list could be, unless the developers themselves are willing to participate in the discussions, can agree with the conclusions reached in those discussions and (more importantly) are willing to put the effort to make them happen, it would all end up being just words in the air and no action. Being this open source where the "scratch my itch" modus operandi usually prevails, this is unfortunately the most likely outcome (good example: the R1 survey they recently did looked like a nice marketing exercise; but strangely, they ended up putting funding in a place from different from where the survey results were telling them).

The core developers at Haiku do not seem to be doing this with a business mindset nor do they seem to have "changing the world" as a goal (AFAICT). And while there may be no official statement of how Haiku is being positioned, the dynamics of the project do seem to point in the direction of a hobby OS. That being the case, Haiku can only be marketed as such; any expectation beyond that is unrealistic, with marketing or without it. Loads of money could change the dynamics; whether the eccentric millionaire of your dreams ever appear remains to be seen. One can only dream for now.

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