Linked by Thom Holwerda on Wed 9th Feb 2011 00:04 UTC
PDAs, Cellphones, Wireless Speaking of Nokia - Engadget got their hands on what is supposedly an internal memo sent to Nokia employees by the company's new CEO. It's... Brutal. As in, brutally honest. There's no sugar-coating here, no unicorns, no glitter. "Nokia, our platform is burning." Update: Android is probably out of the question. Will it be Windows Phone 7, after all? Damn; Palm tonight, Nokia Friday - what a week for mobile! Update: The "Communities Dominate Brands" blog published an in-depth analysis of the memo, which claims with sound arguments that it might well be a hoax.
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RE: It's the marketing, stupid!
by Fergy on Wed 9th Feb 2011 09:16 UTC in reply to "It's the marketing, stupid!"
Fergy
Member since:
2006-04-10

Nokia needs to build some partnership with Hollywood. They need propaganda, fanboys, free press, free media time and all the ecosystem that Apple and Google enjoy. Microsoft needs that too BTW.
The product does not matter much nowadays.

The iphone didn't become famous because of marketing. It was just so much better and everybody could see it. Android didn't become the dominant platform because of marketing. It just was an open and free alternative to iphone and everybody(but apple fanboys) could see it.

What I don't get is why Nokia wants to work with Intel or Microsoft. Don't you want to work with company's that want you to succeed?

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