Linked by Hadrien Grasland on Tue 15th Feb 2011 13:04 UTC, submitted by sawboss
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Member since:
2005-07-13
What if Apple hadn't bought NEXT?
This plan B would kill Nokia within a few years, withuot a shred of doubt.
Actually, history has taught that there is simply no precedent for a company in decline being able to recover by entering into desperate partnerships with Microsoft. It is often the final nail in their coffin.
To your example, what if Apple had only licensed NEXT instead, effectively leaving control of the design and function of OSX to an outside company, having only moderate input into it's design and function? Could it have had the same impact? Would Apple be the same company if they were dependent upon a third-party software stack?
Nokia hasn't addressed the management and structural shortcomings that have led to their current predicament, they're simply downsizing to recover profitability. WP7, or Android, or Meego, isn't going to address that. Plan B would at least force a shake-up, and while I doubt Plan B will gain traction, it will hopefully encourage the shareholders to start asking very uncomfortable questions of Nokia's executive leadership and holding them accountable.