Linked by Thom Holwerda on Wed 23rd Mar 2011 22:48 UTC
PDAs, Cellphones, Wireless All hail the omnipresent people familiar with the matter.This time, these patrons of the internet have told InformationWeek that Motorola is not satisfied with Google's Android, and that the company is working on its own mobile operating system.
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RE: Committing suicide?
by elsewhere on Thu 24th Mar 2011 04:47 UTC in reply to "Committing suicide?"
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IMHO Before Android Motorola was nearly dead in the Smartphone business.

Now that they are back on track it would be a very bad move to develop its own OS.

It would be, but it would also be in keeping with their track record of turning success into failure.

If fragmentation is the issue, I'd postulate that OEMs like Motorola are the reason fragmentation is the issue.

If overly broad ambiguous software patent lawsuits are a liability for Android, they will be a liability for whatever Motorola mocks up. It's worth noting that Motorola has a pretty heft patent portfolio of their own which would actually give them an advantage over the other Android OEMs.

To me, developing a separate OS at this point doesn't make sense. Palm delivered a top notch OS complete that was well hyped and eagerly anticipated and utterly failed to impact their market. Microsoft, despite their global brand recognition and engineering resources, is struggling with WP7 despite the positive reviews and differentiated interface.

Motorola has pulled themselves out of the gutter with Android, but they are still very much an old-school mobile manufacturer that will not dare risk their relationships with the carriers for the sake of their consumers. That will hinder any aspirations they have to outdo the Android experience.

As much as I dislike the walled garden approach of Apple, I think the most remarkable thing they accomplished with the iPhone was retaining control of the user experience and keeping it free from carrier interference. When a new iOS version is released, it is available (generally) to all iPhones everywhere. There's something to be said for that model, because not only does it simplify things for users and developers, but it also reduces buyers remorse, since you (generally) don't need to worry about being denied improvements and upgrades in favor of newer models. None of the other manufacturers have figured this out yet, though I'm keeping my eye on HP.

As much as I like Android, I won't be paying for any handset that doesn't have the Nexus name attached to it. My N1 has fed me a steady stream of updates over the last year, much as my previous iPhones did during their time. My friends and family with Android phones can't say the same thing, and I frankly enjoy taunting them because of that.

Truth be told, the update to gingerbread breathed new life into my N1. The performance improvement, while not ground-breaking, was significant enough to temporarily curb my wanderlust to look at something like the Nexus S. This makes it the longest I've used a mobile as my primary handset in a long time. And this I think is the key. The OEMs generally stop caring about their products six months after they're released, because they're focused on the next models to be released. When you're committed to a two- or three-year contract with your provider, that's just a pisser.

I don't think Motorola gets this. They just want to move handsets. Android moves handsets for them, I suspect they're kidding themselves if they think they've sufficiently strengthened their brand that they can leverage their own OS. They'll need to attract developers, marketing momentum and hype, as well as carrier support. I don't think they have the cajones to pull it off.

But then, I never believed Nokia would move to WP7, so what do I know... ;)

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