Linked by David Adams on Fri 25th Mar 2011 14:48 UTC
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Member since:
2005-07-06
Actually, it is pretty bad.
This is the money quote:
This basically boils down to being unhappy with the vendor community around Android. They lack the controls and simply don't trust the vendors to "read the readme" and not use 3.0 where it's supposed to be used. To not test their hardware, and to ship crappy product with Androids name on it.
This a bigger rift than simply not releasing source code. It goes deeper than that to basic control over the platform.
As they say, "Freedom is letting others do things you don't like", but in this case it hurts the brand and becomes a tragedy of the commons as some shoddy vendors spoil the name for others that "use the same platform".
As someone else mentioned, there needs to be an "Android Inside" or some other certification process in place to maintain the brand consistency, or less than stellar performers can make it a mess for the entire platform. But that will slow down adoption and increase costs.
At this point, the phone audience is still pretty unsophisticated. Android needs to build brand recognition above and beyond the handsets (something the cell vendors probably aren't really keen on anyway). Depending on the marketing, a consumer that has a bad experience with an Android phone could well "blame Android" rather than the handset manufacturer.