Linked by David Adams on Sun 8th May 2011 04:47 UTC
Apple The Apple/ARM rumor du jour is that Apple will transition its entire portable Mac line to ARM-based CPUs, dropping Intel altogether. Sources speaking to Semi Accurate claim this is a "done deal," and the move should happen by 2013, when a 64-bit ARM A15 core becomes available. While a future generation of Apple's A5 processor could make some sense for something akin to the MacBook Air, the claim that Apple will ditch Intel wholesale for ARM just doesn't add up.
Permalink for comment 472260
To read all comments associated with this story, please click here.
RE[2]: Apple dropping Intel
by mutantsushi on Sun 8th May 2011 15:00 UTC in reply to "RE: Apple dropping Intel"
Member since:

If Apple do move to ARM on the low-power laptop end, losing most major apps already in the process, they'll use this chance to move these lower end systems over to iOS and lock them down tight.

But why do they really need it ´locked down tight´?
Simply by shifting the low-end ´iBook´ market to ARM itself is a disruption that will almost certainly be able to boost Apple´s App Store. Many developers will CHOOSE to only distribute their ARM versions via App Store... Once there is inertia, ANY ARM App will by default be offered on the App Store (if not exclusively) once that is what consumers expect, and Apps that DON´T do this will tend to lose market-share to the convenience of App Store downloads. No need to ´force´ anything.

What does getting 100% accomplish for them? Forcing developers who don´t want to / can´t conform to App Store rules to no longer offer their product to Apple´s consumer majority? I don´t think Apple REALLY want ANOTHER OSX platform to worry about, keeping it simple with iOS, iOStablet, and OSX (x86 and ARM) is very manageable, the different executable format is trivial.

Such a shift also gives Apple better differentiation vis-a-vis their Pro-line, which right now isn´t really that differentiated: basically screen size (which is totally artificial), and I/O options, which most of the Pro-market (people buying them) doesn´t care all that much about (people who want 15¨ screens are probably equal to those who need hi-speed/expandable I/O). With a more differentiated ARM low-end, that let´s Apple much more organically differentiate the Pro-line, e.g. for people who want real x86 performance... An obviously differentiated successor to the 12¨ Powerbook is now realistic, and Apple can now sell 15¨+ iBooks to more low-end customers for more net profit than the people forced to get MacBookPros for a large screen.

Edited 2011-05-08 15:06 UTC

Reply Parent Score: 1