Linked by David Adams on Thu 19th May 2011 17:41 UTC, submitted by Hans Otten
Apple Well, this will come as no surprise to OSNews readers, but as outlined in a recent BBC documentary, UK neuroscientists have studied brain scans of hard-core Apple fans and have found that their mental reactions to Apple imagery are quite similar to scans of religious devotees' brains when shown images of their iconography. The DigitalTrends article summarizing the finding singles out Apple users, but I think we all know that, RDF aside, this is not an Apple-only phenomenon.
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RE: Comment by KLU9
by Kroc on Thu 19th May 2011 20:44 UTC in reply to "Comment by KLU9"
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…the new religion.

What this study has shown is that a human nature exists that presents itself in different people under different guises, be it idolism of a company, or of a religious dogma, or the rejection of religion. People can be religious about atheism.

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