Linked by David Adams on Thu 19th May 2011 17:41 UTC, submitted by Hans Otten
Apple Well, this will come as no surprise to OSNews readers, but as outlined in a recent BBC documentary, UK neuroscientists have studied brain scans of hard-core Apple fans and have found that their mental reactions to Apple imagery are quite similar to scans of religious devotees' brains when shown images of their iconography. The DigitalTrends article summarizing the finding singles out Apple users, but I think we all know that, RDF aside, this is not an Apple-only phenomenon.
Permalink for comment 473874
To read all comments associated with this story, please click here.
RE: Comment by merkoth
by mrstep on Fri 20th May 2011 02:35 UTC in reply to "Comment by merkoth"
Member since:

Ah, but at least Apple and Jobs exist. This article was meant to highlight that Apple fanatics have turned the 'cult' part of the mind to follow actual products that make our lives better, unlike people who are still clinging to their invisible buddies.

Once again, Apple wins! ;)

Reply Parent Score: 3