Linked by David Adams on Thu 19th May 2011 17:41 UTC, submitted by Hans Otten
Apple Well, this will come as no surprise to OSNews readers, but as outlined in a recent BBC documentary, UK neuroscientists have studied brain scans of hard-core Apple fans and have found that their mental reactions to Apple imagery are quite similar to scans of religious devotees' brains when shown images of their iconography. The DigitalTrends article summarizing the finding singles out Apple users, but I think we all know that, RDF aside, this is not an Apple-only phenomenon.
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RE[3]: Comment by MOS6510
by spiderman on Fri 20th May 2011 10:53 UTC in reply to "RE[2]: Comment by MOS6510"
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Apple does not control the hardware since about a decade or so. Sun or IBM do but not Apple. They are just selling the same hardware as Dell or HP in a shiny box. If you think they control the hardware it is because of their brand and marketing. They just control the OS and that OS is just collection of modified open source components with a shiny interface on top. This is very far from the Amiga. My opinion is that they have that brand that makes people think their stuff is more cool than a random PC with Ubuntu.

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