Linked by Thom Holwerda on Fri 24th Jun 2011 22:46 UTC
In the News As we reported earlier this week, Apple is busy sending out cease and desist letters to small, defenceless projects to defend its trademark application (it doesn't actually own the trademark yet) for 'app store'. This has prompted many a discussion over the trademarkability of such a generic term, and over the origins of the abbreviation 'app'. Who came up with it? How old is it? To my surprise - the abbreviation is much older than you'd think, and in a way, it illustrates quite well the demise of the programmer. What? Read on.
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This is a red herring
by mkone on Fri 24th Jun 2011 23:18 UTC
mkone
Member since:
2006-03-14

Apple is not trademarking app. They are trademarking "App Store". They are not disallowing anyone calling their apps "apps". If App Store is such an obvious name, why was no one using it before. Apple has popularised the "App Store" moniker, and they want to be the only ones reaping the benefit. This is such a non issue. When it comes to computing, there are real issue, like lock-in, interoperability etc that need addressed, not the name someone gives to their store.

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