Linked by Thom Holwerda on Fri 24th Jun 2011 22:46 UTC
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Member since:
2010-07-07
Whats wrong with "app"? Its been Mac user shorthand for a program since forever as you've noted.
It just never caught on outside the Mac community till recently, but as far back as I can remember all Mac users have used "app" instead of writing out application or program, just as everyone types , Win, MSE, WMP, CPU, GPU, mobo, USB, NIC, wifi, WEP and so on and so fourth instead of the word or term, most of those are used by marketing teams as well.