Linked by Thom Holwerda on Fri 24th Jun 2011 22:46 UTC
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Member since:
2005-07-06
Yes or they risk their trademark becoming genericized and potentially losing it. See http://en.wikipedia.org/wiki/Genericized_trademark and http://en.wikipedia.org/wiki/Trademark_dilution to understand why a company must defend it's trademarks and marks it would like to use as trademarks if it wants to keep them.