Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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by molnarcs on Wed 29th Jun 2011 15:39 UTC
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Before any of our regulars start babbling about "apple-haters" - this is a very well written article. Not a hint of vitriol, just the facts. Also, it's kinda interesting to me. Apple does some things very very well. Presenting Ideas is one of them.

Seeing how demoability (is that a real word?) determines the direction of development reminded me of my own ideas about a business I'm trying to set up. I'm fairly certain that my ideas are sound and novel, but I'm stuck at presenting those ideas to would be customers. How to do it in the most concise and simple way possible, without losing too many details? This is where Google made a huge blunder with Wave.

Wave was and still is a brilliant idea. But when it reached customers, it was so convoluted and unusual - it took me hours to decipher how things work, and I consider myself a geek. Slowness aside, I still think that all the main concepts behind wave would revolutionize (I know, big word) online communication (email, collaboration, chat, etc.) but it was presented in a such a way that confused even the most devout google fans. You had to work to figure things out. In other words, it was unpresentable. Or as some people say, it was ahead of its time.

Now most who know me around here know that I'm not exactly an Apple fan. Yet reading about how their mind works (marketing, selling ideas in general) always fascinates me. One can learn a lot from how Apple operates.

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