Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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Thom_Holwerda
Member since:
2005-06-29

Well, except, of course, for the fact that professional users are reliable. Consumers (and 'pro-sumer' is a bullshit word some consumers use because they know how to find certain buttons in Photoshop) are fickle, and all it takes is the next best thing not to come out of Cupertino and shits will hit fans.

Just look at Nintendo.

Ignoring customers that have been with you since day one, through thick and thin, is never a good idea - even if you don't rely on them anymore. The world is a harsh place, especially the hip and trendy consumer market, and as the great Yahtzee once said about Nintendo - "al it takes is a few Virtual Boys" and Nintendo is back at square one. And lo and behold, that's exactly what's happening right now.

Apple is relying on a group of customers that will, surely, for the coming years provide them with decent sales. However, these customers largely resemble magpies, and will jump onto the next shiny object when it arrives. They're a fickle crowd.

Especially for that reason it is incredibly short-sighted from Apple to treat its professional customers this way - let's face it, it was these people that ploughed them through their dark ages. Kicking them out now seems like an incredibly stupid thing to do - even it doesn't hurt the bottom line right now.

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