Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
Permalink for comment 479097
To read all comments associated with this story, please click here.
RE: Thoughtful
by whartung on Wed 29th Jun 2011 16:03 UTC in reply to "Thoughtful"
Member since:

I don't consider this a criticism of Apple. It's just the way they do business.

Specialty customers with distinct needs, but low, low volume simply do not scale to an organization the size of Apple. They're better served by vertical service organizations that can dedicate the time, and charge the rates that kind of service demands. Apple simply isn't in that business.

That said, with the advances in hardware and devices, and the prices continuing to race to the bottom, mid-range and very affordable hardware is offering "pro-sumer" features.

Now I don't know squat about FCP one way or the other. The best way that Apple can facilitate this kind of market would be to create a tool bench that's enabled by some kind of plugin or extension mechanism. Something that works well out of the box, but if the "pros" want a feature, then ideally the market can respond through creating a plugin or providing services to integrate FCP in to the pro workflow. And those plugins and services can readily be handled by a vertical channel outside of Apple.

Providing this kind of software is important for Apple as it enables their products and promotes a world view. But that doesn't mean they have to cater to the true specialists. It would just be nice if they can enable those that do want to.

Reply Parent Score: 4