Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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RE[3]: Thoughtful
by mrstep on Wed 29th Jun 2011 16:54 UTC in reply to "RE[2]: Thoughtful"
mrstep
Member since:
2009-07-18

The killer is that it's not like they'd be losing money on supporting a Pro product, it's that they don't feel like it's worth the effort - and this is for $ amounts that most companies would kill to have. Assign a Pro-tools VP if there isn't one and it doesn't have to be a distraction at all. Certainly don't have them going off making their own UI frameworks / codecs / etc. that don't integrate in the OS (like, say, Microsoft would do between Office and their own development tools), but profit is profit, and supporting professional users just gives a better low-to-high end solution set.

Of course seeing how Xserve got ditched, it's not surprising to see them undercutting another pro segment. Guess if the features aren't keynote-sexy, it's just not interesting enough. :/

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