Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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Really? Actually they aren't saying what you THINK they are saying.

It's Apple job to explains better then, not mine to better reads their (quite secret) mind.
But maybe they think they don't have to anymore.
Such attitude have a name.

Blaming your customers is not a good strategy, too.

They are saying this is the FUTURE of FCP

It's not future, it's present: everybody can buy it *now* on Mac App Store.

It's not stamped alpha, beta, preview or whatever, it's stamped "Final Cut Pro X". Aka latest new version of their "Final Cut Pro" software.
Plus Apple has (had?) a long track of products release quality, it's part of their brand, and they communicates a lot on it.

All these is not saying FUTURE but PRESENT, sorry.

"and that for a lot of people who don't use tape anymore and don't need to import/convert their old projects and don't currently need multi-camera support, then this will be a great product for them."

- I'm not one of them.
- These limitations are not written on the box.

"For the rest of FCP users, including you, this is a very tasty look into the future of what you and/or other pro users will be using."

The taste must be better, then. Otherwise, it could goes the reverse way. There is others NLE products. Really.

What I would say is, IF I used Microsoft products, which I don't, is that is a very cool look at a future version of MS Office and that I'll stick with the old version until the new version is ready.

Again, if "Final Cut Pro X", a software whose name was clearly chosen to say that's it's a new version of "Final Cut Pro" (it's so obvious I'm surprised it's not taken as is by fanboys...), is not ready, don't sell it *now*.

Offer a "preview edition access" if you want then, but don't sell like it's a ready upgraded version of one of your pro-line software products.
That simple.

But Apple failed to do it here.
Maybe they don't care that much anymore.
Which *is* a legitimate source of doubt for pro customers.

Fool me once, shame on you, fool me twice, shame on me.

PS: Microsoft has done that time and again already. It is not an "if" about Microsoft. It is an "they've already done that" and here they go again.

I don't remember that Microsoft ever sold an Office Suite unable to load documents made by last previous version. And, believe me, I'm not a fan of their products either or proprietary formats, but I'm curious if you can provides some facts here.

Edited 2011-06-29 18:07 UTC

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