Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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RE[3]: Apple is getting arrogant
by Sabon on Wed 29th Jun 2011 20:51 UTC in reply to "RE[2]: Apple is getting arrogant"
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Absolutely agree with that statement. Apple do not hide the fact that they don't care about professionals and enterprise.

But calling Apple's customers prosumers is giving too much credit to most Apple's customers. The absolute majority of their customers are by definition consumers. And Apple is making sure that they stay that way...

And how is this different than users on any other operating system other than maybe UNIX? It is certainly true for Windows and game consoles, etc. Very few people are "developers" / "Pros". Based on that, Microsoft is arrogant too.

As for Apple not supporting the enterprise. They tried with XServe to break into the low end sever market and did not succeed.

Approach #2 is to basically do what Microsoft and IBM did with PCs and then servers. First get users to use Apple products at home and then have them want to use them at work too. This is happening now. Once enough people use Apple computers at home and at work then Apple may reconsider about servers again.

On that last note, I think that Apple would be more inclined, server wise, to do more of what Amazon is doing by hosting applications on their servers for companies instead of rolling out Apple servers for companies to install inside their own computer networks. Obviously I'm not Steve Jobs so I can only speculate.

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