Linked by Thom Holwerda on Wed 6th Jul 2011 14:00 UTC
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Member since:
2009-08-22
If Google did jump in it would be break with their behaviour up until now. Google has resolutely refused to share any risk with anybody using their technologies. Why should they - none of the handset makers nor any Android device user is a customer of Google.
When thinking about Google it is easy to fall into a delusional view, partly because Google's business model is relatively unusual but also because Google are very very good at fostering a delusional view of their business with all their talk of open this and open that.
To understand Google think about the core questions:
Who are Google's customers?
What is Google's product?
Googles customers are those people and companies who actually pay Google. So its almost certainly not you or anyone reading this. It's not the Android device makers, they pay Google nothing. Google's customers are those who buy advertising from them. That's Google business and it's the driver of everything they do.
So what is Google's product? You might say it's advertising but it's not really. Google's product is you. You. Advertisers are Google's customer. What do they sell to advertisers? They sell you. Or, at least, they rent you out, or provide access to you.
Everything Google does is about making sure that everyone on the internet, anywhere is accessible to Google and its data collection systems. All areas of the net closed to Google is a threat and must be pried open, usually by the offering of free products (not Google's core product of course) to destroy other business models and force everyone everywhere to let Google in. Free stuff is great, I use Google's free stuff, but it comes with a price. You have to be happy to be sold.