Linked by Thom Holwerda on Mon 11th Jul 2011 21:34 UTC, submitted by sb56637
Legal Blah blah Apple whines about a bunch of software patents again. Go cry in a corner, Jobs. Either find a strategy that counters the rise of Android, or just suck it up and be a man about it. Oh, HTC is the target this time around. Again. Whatever.
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RE[3]: Find a strategy
by danger_nakamura on Tue 12th Jul 2011 04:22 UTC in reply to "RE[2]: Find a strategy"
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Whenever I read Apple related articles, especially on OSNews, I start to wonder about the attitude towards Apple, why things "seem worse" when its Apple at the wheel. Your point is spot-on... it is rare that a corporation does not take the stance of whatever is good for "me" is good. Actually, publicly traded companies may have an obligation towards that attitude. So why does it seem worse to people when it's Apple?

I'm guessing that, like with most things, it's a combination of factors. I think that part has to due with the image that the company projected at the beginning and for a while. If you take that image statement at face value (silly, yes, but not unfair) than there actions of late seem more than just hypocritical, they take on the aspect of betrayal.

I think that there is also the "hipster" stereotypes that have become associated with the brand: happy, multi-ethnic plastic looking people advertising type of shit... black turtleneck, Starbucks trolling pretentious types prefering the brand. If you belong to such a group that is, of course, OK - but these types of things do make many people angry, for various different reasons. I think that some of this carries through to the brand*.

Finally, I think that a lot of the policy decisions over the last couple of years have been poor ones and even worse when measured from a PR perspective. I won't say that they're setting the bar, but they are certainly partaking in their fair share of loathesomeness. It gets to their point where, nice product or not, consumer culture or not, you begin to want these guys to fail on general principle. Maybe others are far more evil and far less visible - I can only say point them out to me and I'll condemn their actions as well.

Interestingly, all of these positions have some validity in a discussion of principles. But I agree with you that it becomes silly to come to expect anything better of a corporation. And by that, I do not intend to advocate a position of resignation and especially not endorsement. Merely expectation - it should not be all shocking that Apple does the same hypocritical, antisocial and morally-objectionable-but-technically-legal things that coprorations are famous for.


* On a side point and BTW- people that use an Apple computer or device and do not fit one of these stereotypes really ought to chill out when these points get brought up. The fact that you do not belong to the subset that obviously must exist in some capacity does nothing to invalidate the association or image that the Apple brand has picked up like herpes. Get out the Venn diagrams if you require help with this concept. And in this case, I have seen the types of people described with Apple computers in Starbucks. I know that they exist. I also know plenty of people that use an Apple computer and don't fit the bill. I tease them pretty badly about it all - especially when they ask me to fix the dman thing.

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