Linked by Thom Holwerda on Mon 11th Jul 2011 21:34 UTC, submitted by sb56637
Blah blah Apple whines about a bunch of software patents again. Go cry in a corner, Jobs. Either find a strategy that counters the rise of Android, or just suck it up and be a man about it. Oh, HTC is the target this time around. Again. Whatever.
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Member since:
2005-07-13
Curious to know about this study... Everything I've seen shows Rovio generating $1M+ per month in ads, equating to about $2.00 generated per year for each download. Not only is the "free" app generating more revenue per download than on iOS (especially after Apple's cut), but the ad-driven model generates a recurring revenue stream as opposed to a one-time purchase that the developer has to continue supporting. People are actually requesting a paid-version, but Rovio isn't providing one.
There's quite a number of high quality apps that are ad-driven, some offer a paid ad-free version, some don't bother. Given the growth of apps in the android market, and the improving quality:crap ratio, I don't believe the platform is having trouble attracting developers.
On the ad front, I think it's also telling to note that Apple had to quietly slash the prices they were charging for iAd, pretty substantially. Advertisers were resisting the premium price for a service that was limiting them to a single platform for viewers.