Linked by Thom Holwerda on Wed 27th Jul 2011 22:09 UTC
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Member since:
2005-09-10
We are discussing the _reasons_ for these lawsuits. Protection of intellectual property is the reason Apple gives you, and we all know it's BS. Why? Because it's all about ideas/software patents. We identified two reasons, one is the "can't compete on merit" line. You read that line way to literally. Of course Apple can compete, they build excellent products, don't they? But others happen do build excellent products (smartphones, not tablets though), so Apple does feel threatened. This is not a new market, and it's harder and harder for Apple to come out with firsts. We have a more level playing field, and that seems to disturb Apple - hence the "can't compete on merit" line of thought.
Personally, I think these lawsuits have excellent marketing potential, and I doubt Apple is not perfectly aware of these. Each lawsuits have a loud and very clear message: "WE WERE FIRST. YOU COPY US. YOU STOLE OUR INTELLECTUAL PROPERTY." - and that message is picked up by all major media outlets (not only geek sites, but the BBC, CNN, etc. as well). We know it's nonsense, for most major players had their first, and all major players use each others' ideas. Including Apple.
So imho Apple has two reasons for these: 1) marketing 2) "can't compete on merit," which in my case (and I'm sure most people would agree) simply means that they find it harder and harder to differentiate their products from the competition. Now the competition has cool stuff like 3D pics/video, 4g, better and better app support, etc.
My point is that suggesting that "all they want to do is protect their IP" is way to simplistic, and has been dealt with already. Why bring up again and run endless circles around it? It's quite boring.