Linked by David Adams on Wed 17th Aug 2011 17:46 UTC
PDAs, Cellphones, Wireless Ars Technica is reporting that US Retailer Best Buy has been able to sell less than 10% of the TouchPad tablets that it ordered from HP, and now wants HP to take them back. Similarly, deal-a-day site Woot offered TouchPads at a very aggressive price, and only managed to sell 612 of them. This is for a site that often sells out goofy tech widgets in hours. When the TouchPad was gearing up for release, there seemed to be a fair amount of interest among geeks. Is it just that it hasn't resonated the same way with the general public, or have people just been disappointed once they've put their hands on one?
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RE[2]: Price and Advertising
by deathshadow on Thu 18th Aug 2011 00:39 UTC in reply to "RE: Price and Advertising"
deathshadow
Member since:
2005-07-12

Market specific then? I've Never even seen a print ad, much less radio or TV one for it... No ad banners on any websites other than theirs... Admittedly I run an adblock being a Opera user, but droid ones still get through from time to time ...

Lemme guess, market specific throwing money away like Opera's buying a billboard in Redmond? Both here in NH and at the office in Boston -- Nothing.

I also don't watch network TV though -- lemme guess? ABC?

Probably like when Circuit City advertised looking for "technical minded" people in the Boston Area about eighteen years ago and were aghast that nobody in the area had ever heard of them, and that they had people with decade+ experience as technicians with masters and doctrates in IT related fields applying when what they were actually looking for were glorified cashiers. That particular job fair went over like a lead balloon with NOBODY leaving particularly happy -- but then so did their west-coast style Sears wannabe stores where nobody could find anything resembling a register.

Know your markets... or your lack of presence in them. What goods a marketing campaign in Canada when nobody on the eastern seaboard of the US has even heard of your product?

Edited 2011-08-18 00:45 UTC

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