Linked by Thom Holwerda on Mon 22nd Aug 2011 21:19 UTC
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Member since:
2009-08-22
I think Apple learned all the right lessons from the past and not the idiotic ones (licence the OS etc).
Here are a few of the many lessons learned:
a) Build a better value stack for your customers (world's best and biggest app store, world's best retail experience, world's best brand, world's best digital content store, etc).
b) Build a set of products that cater for every market segment, except the piss poor crap end, and which are highly integrated, snap together in ingenious ways, allow easy user skill and content migration.
c) Build the world's best supply chain and use your cash mountain to not only secure the best components but prevent your competitors from getting their hands on any. Note the way that would be Macbook Air competitors cannot get any unibody manufacturing deals because Apple sewed them up. Similarly when the retina display iPad arrives probably next year no one else will be able to buy such displays.
d) Based on the above build products that no one can else can match in price and quality and make any money on. Kill the OEMs one by one.
Apple built a business with the iPad from scratch, with an entirely new product range in a product category that was minute, that if it was a stand alone business would have been in the fortune 500 in just 18 months. Trying to dismiss the scale of Apple's achievement or the size of the impact it is having on the PC and tech world is just silly. The iPad is kicking away the last legs that the sclerotic PC makers were leaning on. HP' departure won't be the last.