Linked by umad on Thu 25th Aug 2011 22:51 UTC
Apple I thought OSNews would be a good forum to talk about a matter that has been weighing on my mind lately primarily because the site has been so focused on Apple's patents and litigation as of late. The news that HP, the largest PC manufacturer in the world is spinning off or getting out of this business is what really prompted me to write this article.
Permalink for comment 486893
To read all comments associated with this story, please click here.
Tony Swash
Member since:

Nice article.

It is worth remembering that Steve Jobs was ejected from Apple very shortly after the Mac was launched. The people who ran Apple after Jobs left were, in retrospect, not up to the job, they didn't understand how the new PC industry was developing and they made many poor decisions. Having said that Apple still managed to do OK for a long time after Jobs left but by the time Windows 95 came out the poor decisions at Apple seemed to be multiplying, the internal management chaos was escalating and with Windows 95 it could be plausibly argued the Mac had lost is claim to being special. As a result Apple nearly died.

It is also worth remembering that Steve Jobs was not the man he was in 1997 back in in 1985 when he was dumped out of Apple. Jobs in 1985 would have made just as many mistakes and may have made bigger ones, and if he had stayed at Apple, he might have killed it. He utterly failed to develop and sell his vision of where Apple should be going with the Mac and his early huge success at such a young age meant he lacked the sort of leadership and management skills that come with maturity. What transformed Jobs was watching Apple, Next and then Pixar all go through near death experiences. It was Jobs failures during his long absence from Apple and Apple's failure by proxy that, I think, taught Jobs an immense amount. When he returned to Apple he knew where he wanted to take it, what sort of organisation he wanted to build, how to lead it, it was a 15 year strategy and it was almost pitch perfect in it's implementation.

One of the many lessons he learned was about brand identity, protecting design and intellectual property, and how to innovate. Given Apple's terrible experiences back in the 1990s it is obvious that Apple will never let that sort of stuff happen again.

Reply Parent Score: 6