Linked by Thom Holwerda on Fri 26th Aug 2011 17:47 UTC
Hardware, Embedded Systems The race to the bottom has wrecked havoc in the PC industry. The only PC maker with decent margins is Apple, and even they aren't doing anything particularly innovative. Razor, though, wants to buck the trend. After a ballsy marketing campaign, the company has unveiled the Razer Blade. The Razer Blade is what you get when you combine the team behind OQO, add some engineers from Dell, Apple, and others, and tell them to design the thinnest, most stylish gaming laptop - no questions asked. The result is striking.
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RE[3]: And?
by molnarcs on Fri 26th Aug 2011 18:38 UTC in reply to "RE[2]: And?"
molnarcs
Member since:
2005-09-10

"[q] An expensive plastic laptop with gimmicky extras we'll never use. Let's watch this disappear without a trace... ;)
It's aluminium unibody, not plastic. "

Then I apologise for misreading the article... But I still fail to see what is special for the consumer... I appreciate that it has some fun toys for the tech enthusiast, but laptops are commodity items, you need to really appeal to the general public if you want to make a success of it. [/q]

Yeah, you're right. Take, for example, Ferraris. I still fail to see what is special for the consumer... I appreciate that it has some fun toys for the car enthusiast, but cards are commodity items, you need to really appeal to the general public if you want to make a success of it. I think Ferrari should close it's doors and focus on what the average consumer wants. They would be far more successful.

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