Linked by Thom Holwerda on Fri 26th Aug 2011 17:47 UTC
Hardware, Embedded Systems The race to the bottom has wrecked havoc in the PC industry. The only PC maker with decent margins is Apple, and even they aren't doing anything particularly innovative. Razor, though, wants to buck the trend. After a ballsy marketing campaign, the company has unveiled the Razer Blade. The Razer Blade is what you get when you combine the team behind OQO, add some engineers from Dell, Apple, and others, and tell them to design the thinnest, most stylish gaming laptop - no questions asked. The result is striking.
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RE[7]: And?
by molnarcs on Sat 27th Aug 2011 04:56 UTC in reply to "RE[6]: And?"
molnarcs
Member since:
2005-09-10

Especially now that Apple is insanely mainstream and boring. This could be just what the rich hipster ordered - gamer or no.

And once a few of these sell, you can expect Razor to produce cheaper versions - 15", maybe 13". That's a very common strategy for new toys like this.

Well, we'll see how they do in the marketing department. Despite Apple being pretty much mainstream, they still manage to convince people that it's sooo special (not to mention magical!) to own an Apple product. I'm not saying Razor needs to be as good as Apple at marketing, but they have to be fairly good to sell.

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