Linked by Thom Holwerda on Tue 18th Oct 2011 21:02 UTC
PDAs, Cellphones, Wireless What many of us wondered the moment Research In Motion announced the PlayBook's QNX-based operating system has now transpired: the Canadian smartphone and tablet company has announced BBX, their QNX-based operating system for both smartphones and tablets - in other words, the expansion of the PlayBook operating system into smartphones.
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RE[2]: ...
by Not2Sure on Tue 18th Oct 2011 22:17 UTC in reply to "RE: ..."
Not2Sure
Member since:
2009-12-07

lol, wut?

In case you hadn't noticed people's brand loyalty in the smartphone segment is kind of nonexistent. Every year people upgrade from their "obsolete" hardware to something else. If RIM has something special consumers want to buy in their next product cycle then they are far from "done." And for better or worse, "eyecandy" is what alot of people choose to make their purchasing decisions on not call quality, battery life, sustainability or actual instead of perceived functionality they will use.

RIM has lots of options. They could for example, adopt an actual corporate strategy instead of just cutting costs and layoffs that involves scaling back sales expectations and instead target key segments and offering solutions that work well just for those segments and cede the high-end consumer market which they seem to falter in. That will probably involve a leadership change which in many opionions is long overdue.

They have lots of options none of which involves them having a fork stuck in them.

Such brainwashed/braindead comments on OSNews really don't do the site a service.

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