Linked by Thom Holwerda on Wed 19th Oct 2011 18:27 UTC
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Member since:
2009-09-04
Small changes can have a big influence on readability. While body text with decorative bold details is horrible to read (try reading a novel in Curlz MT), small details can make difference in how easy they are to read. Times New Roman and Adobe Minion are very similar typefaces, but Minion is much easier to read. (Unfair to compare them though, Times is a little less readable because it is slightly narrow, and the reason it it is more narrow is to save space.) Some type families actually have different fonts optically optimized for different sizes.
Arial and Helvetica at 10 pixel (without sub pixel rendering) probably looks more or less the same. However, at 10 pixels with sub pixel I think there can be a bit of a difference, especially the bold versions. Will most people consciously be able to tell the difference? Probably not, but I think they will feel it.
A more important point though is that mobile screens have such a high resolution density that they are beginning to rival magazines. (They got higher res than newspapers a while ago.) Combine this with sub-pixel rendering and you actually have a resolution that is rivaling printed magazines.
You also mention spacing: this is not something the designer set’s each time the use a typeface. All fonts come with pre-defined spacing. The actual spacing of letters (kerning) is a big part of what makes a typeface feel the way it does.
Some blog posts discussing Arial and Helvetica
http://ilovetypography.com/2007/10/06/arial-versus-helvetica/
http://www.ms-studio.com/articlesarialsid.html
Sounds like a bad book. Our interaction design teacher used an older Apple site as example for absolutely horrid (90s) design only yesterday, so I don’t think that is a common view. Thinking with Type (by Ellen Lupton) is a good and easy-to-read if you want to get a basic understanding of typography.